{ "media_type": "image", "post_content": "Well this isn’t great for CPB. \n\nhttps://www.businessinsider.com/dominos-pizza-to-drop-agency-crispin-after-13-years-2020-10", "post_id": "5f98ab8c6e083e001aa58b0e", "reply_count": 33, "vote_count": 3, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising", "feed_type": "crowd" }
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So sorry to the homies at CPB. Keep your chins up. You did good.

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Domino's Pizza plans to drop its ad agency of 13 years, Crispin Porter and Bogusky, according to a person with direct knowledge of the matter.
One name being floated as Domino's pick is the independent agency Work in Progress, which was launched by former CPB executives.
A move would be a major loss for Crispin's parent, holding company MDC Partners.
A Domino's spokeswoman wouldn't comment. CPB, MDC Partners, and Work in Progress did not immediately respond to requests for comment.

Domino's Pizza plans to drop its ad agency of 13 years, Crispin Porter and Bogusky, after looking for a new ad agency earlier this year, according to a source with direct knowledge of the matter.

Losing Domino's would be a big hit to CPB parent company MDC Partners, led by CEO Mark Penn, as it aims to compete with bigger holding companies.

The source said the name being floated as Domino's next agency is Work in Progress, a small independent agency founded by former CPB executives who handled many of Domino's campaigns while at CPB. Unlike with most agency moves, the company did not issue a request for proposal or hold a competitive review.

Domino's spokeswoman said the company would not discuss changes to its ad business and that CPB is still its agency of record. CPB, MDC Partners, and Work in Progress did not immediately respond to requests for comment.

Domino's extended its contract with CPB by three years in 2017. But president and chief operating officer Russell Weiner decided to move the account when the contract expires at the end of October because he felt like the quality of work declined after the Work in Progress executives left, according to the knowledgeable source.

Several months ago, Domino's also named a new top marketing executive, Art D'Elia, to EVP and CMO. Brands often change their ad agencies after naming new CMOs.

Domino's spent between $441 million and $469 million on advertising in the US in 2019, according to Kantar and Comvergence. It is CPB's largest client; the source estimated the account is worth $10 million to $15 million in annual revenue for the agency.

Work in Progress, like CPB, is based in Boulder, Colorado. Its founders started Work in Progress in 2016 and used their Domino's work as key to their new business pitch.

CPB has been recognized for helping Domino's repair its reputation as low-quality delivery pizza via a combination of earnest testimonials, ads that reference classic entertainment like "Cheers" and "Ferris Bueller's Day Off," and campaigns like "Paving for Pizza," where Domino's helped repair roads so its drivers could deliver pizzas more safely.

The agency also helped Domino's become more tech-friendly by promoting online ordering and working on mobile apps and collaborations with Ford and Samsung that let people order pizza by using emojis or while driving or watching smart TVs.

Unlike many chains, Domino's has thrived during the pandemic, with sales up 18% in the third quarter.

helpfullike
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Dominos would have been bankrupt if CPB didn’t save them.

likefunny

This sucks. I agree with the sentiment mentioned above; Dominos is lucky to have had CPB.

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Wow if it goes to WIP that’s huge. Also fair, Matt etc did a lot of the Dominos work.

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🍕🍕🍕 (💯)

The more I marinade on this the sadder I am. we all owe CPB so much. If they shutter after this it would be such a significant loss to our industry.

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Created a lot of great work and made a lot of people rich. Wishing all the best.

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Damn. The case study of what they did together is pretty great. Can’t read the article and I despise Patrick Coffee, so no details. I’m bummed for them.

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There’s always something political behind moves like this. Im guessing new CMO or CMO wannabe wants to “shake things up”

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Well, shit. Time to update the ole LinkedIn.

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Dang. That’s gonna sting.

likefunny

Can you paste the story? I hit a paywall

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If they go to WIP isn’t that a sign of a client choosing people (who did the great dominos work) over a holding company? But sucks for people losing their livelihoods at CPB.

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Ironically the account would go directly to old cpb people. People who also live in the same town as cpb. Net loss for the agency but not the community

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This might be it for CPB...

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WOW

So they have hotels.com left, and what?

Infiniti (which is in review)

Damn what clients are left at CPB?

Probably related to the news that Panera will be offering pizza!!!!

Prediction for CPB all agency meeting today: “last one here shut off the lights.”

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