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Anyone else feel a little uneasy that the industry press is praising a CMO who fired the agency who resurrected KFC, ran one of the most brutal pitch processes in years and has immediately made the work much worse?
https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/brand-marketing/inside-kfcs-marketing-strategy-with-a-new-cmo-creative-and-media-agencies/amp/
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Hamburger Helper did it earlier and better.
http://www.adweek.com/creativity/hamburger-helper-dropped-entire-rap-album-april-fools-and-its-shockingly-good-170554/amp/
Senior copywriter, why so much hate? The work they are doing for Wendy’s seems to be working and making them more relevant - my outsider view
I agree MD. I’m sure the people hating probably were part of the hamburger helper agency. The fact that their client was hamburger helper and they’re proud of it speaks volumes
https://open.spotify.com/track/17rGphofC5RtvEn3OmOxq8?si=3-434ygrQCiIokhwCP9sbw
Can you provide a link?
Thank you! Gonna give that a listen now too!
Ripoff
VML sucks and is straight lifting work cause they can’t bring anything good forward themselves.
@sparkfoundry - nah man. Actually a fan of a lot of the wendys work (I used to work on another fast food client) but this is a rip-off. And the worst part is someone from VML probably knew it.
Well I for one enjoyed it, as well as all the friends I showed it to. Who really cares if they copied an idea? I guess no one should ever run banner ads again for fear of embarrassment because others have done that too, right?