We’re looking at possibility RFPing some media agencies for our brand. But we want to narrow the list to those with specific experience.

Does anyone know if the following agencies meet these criteria? Or any general insights on these agencies?

Agencies: OMD, Mindshare, Mediacom, Carat

Criteria
- Strong local buying
- Strong processes (ways of working)
- Agility
- Digital (localized & optimization)
- CPG experience
- Alcohol experience
- Beer experience

Would you recommend anyone?

like
Posting as :
works at
You are currently posting as works at

With a low budget at most of those agencies you will get the B team.

like

Answer depends on how much is your annual media spend.

It’s in the range of $25M-$50M

I used to work at mindshare. It'll depend on your budget and what team you get. Cpg is pretty strong as I remember, but that was 15 years ago.

What’s a low budget? Under $25M? Under $100M? Just curious.

Do you have a consultant helping run the pitch, or is the brand doing it on their own?

What about Publicis Spark?

I don’t know as I don’t work there but they do work on my client and my client isn’t a big spender media wise. I know that they have a beer client too

like

Related Posts

There is an assessment for Comcast for an interview, can someone share what kind of assessment will this be and how can I prepare

What's with the JWT discrimination suit and what's that all about it? Is discrimination really a thing in our industry? 🤔

like

What’s the bonus at YE for SCs in PAS?

like

Hello Fishes,

Currently I am a Tech Lead in PHP technology and I have total industry experience is 5+ years. I want to switch the career to Blockchain developer. Can you suggest how to start and which cities of India have job opportunity regarding it? And also what would be the CTC?

like

What's your closest margin of win/loss?
I lost by 0.08 tonight 😣

Post Photo
like

Where do you all work? Looking for industry roles in Florida (currently in NJ)

like

best beard and body trimmers?

like

is Deloitte USI calling all people at base location from June 2022?

like

Hello: I really need to start a side gig and I would like to explore content creation. How can I start?

likehelpful

I’ve been working on joining the 225 club for a little over a year. 50ish guy weighing 205 here. Got to 215 today doing 1rm, but my trainer didn’t want me to attempt it (215 was definitely a struggle). Will try again next month. Any tips on how to train for a bit of improvement?

likeuplifting

I used to do staffing. Involved cold calling And spamming clients and emails. People treated recruiters as middlemen, a noise and felt disrespectful.

But it’s not easy profession - to specialize and win in a niche.

I know it could be automated and give an experience to candidates and clients by making it ondemand, instant and specialization. I saw a Vision to turn this recruiting business into ondemand staffing companies like Airbnb - just publish talent and do the transaction.

like

Freezing eggs. Tomorrow is the egg retrieval. Hormones are through the roof. Please tell me that 1) it doesn’t hurt, 2) these feelings aren’t real (it’s getting crazy in my head)

like
like

Hello everyone. I have 9 years of experience in iOS development. I have worked in swift, react native, reactjs, blockchain. Was working a product lead. Got laid off last week. Looking for an opportunity.
Thanks in advance!

like

2018.08.23 The day my tray table didn’t function so I ate my inflight meal with the tray on my lap 😂

Post Photo

I’m so lonely I forgot what feeling wanted feels like. It’s almost as if I’m numb to the human need of feeling desired and I’ve accepted my fate of solitude. I’m not sad about this, that’s what makes it numb. Life feels bland but not terrible. I have no expectations of anyone to ever want me nor am I resentful that I am alone. Is this normal?

like

Hey guys, can you please calculate in hand salary for me. I am getting 9Lpa fixed 10% variable, 2L joining bonus in first month and 1L extra bonus on completing one year that will get credited next year August. I have no investment as such in 80c

Post Photo
like

Hi all,

Need genuine opinion.
I have experience of 6 years in performing sast/dast and also managing a small team
Should I take next role in core pentesting as a senior tester or
Lead role to manage security of applications and junior pentesters ?
Let's say I do pentesting for another 2 years, Does core pentesting experience will add more value to take up lead role later?

like

Can someone tell me more about citrin cooperman NJ office? What’s the culture and work life balance situation there?

like

Not bad for lunch break.

Post Photo
likeuplifting

Additional Posts in Brand Side

Has anyone engaged with Sports Marketing agencies regarding sponsorships? Any recommendations? They seem to be their own niche, and I don't even know how to engage with them.

likehelpful

What's your best side hustle? If you have one. Bonus points if it's wfh.

like

Does any one work at Georgia pacific? Honest reviews ?

like

Do you think the in house agencies on the brand side support the Art career of there creatives and what is the benefit to the employee and the business ?

Hey all, any insights on transitioning from Account Management to brand? Having difficulty gaining traction which could also just be a sign of the times?

like

Is anyone looking for freelance help?

Hello! Do you have any work experience as a designer at Yubico? Currently interviewing and would love to know more about their in-house creative culture. Any info is much appreciated.

like

What does interview loop mean? I’ve never heard this term before. Recruiter who is US based told me “I’m in the interview loop.”

How long is too long to wait for a raise? I've been waiting seven years and have had 2 title (and responsibility) promotions since the last raise. My manager says I deserve it and am long overdue. The CEO says we "can't afford it" and that "there are things that matter more than money." That's easy for someone not living paycheck to paycheck (during an inflation crisis) to say. I don't know what to do. How long is normal to wait? Especially with an employee's market like this?

like

If you get a very uncompetitive offer from a company and you counter, and they decline every element of your counteroffer what does it say about the company in your opinion? Would you still take the opportunity?

Hello! I just came across an Art Director position with ServiceNow that I think I’d be a great fit for. Is there anyone willing to provide a referral for this position? I’m willing to answer any questions and provide any information!

Worked for media agency for past 5 years and looking to make switch to brand management. Any advice as I seem to have had a hard time convincing hiring managers what I’ve been doing is transferable

like

Anyone work at Estée Lauder and know what the wfh/hybrid outlook is? (NYC)

like

What’s the difference btw ABM and BM in CPG industry? What and how long it takes for the promotion?

like

Amazon Web Services Who here has been interviewed orhired by Amazon Web Services/Amazon for a marketing role? A recruiter just reached out to me on LinkedIn and it sounds like a very intense process, but it could be worth it for my professional growth (and wallet). Any suggestions?

likehelpful

I’m looking to move from agency life to the brand side, and am wondering what a UX/product-focused Senior Content Strategist should target for salary. Thoughts?

like

Anyone else get worried about getting stuck in a category they don’t actually like working in? Pay, different sector experience, and the economy all weighing on me even trying to switch.

like

Most of my freelance work over the past three years has been cannabis industry related. I was hired in the beginning of November in-house for a growing brand. (pun not intended) It feels like the wild west where anything goes and most people seem to be winging it.

So much potential to do great work, but nothing I would show or be proud of. I did better work as a consultant.

Anyone else working on the Brand side of the cannabis industry? Thoughts?

like

I was recently offered a “promotion” from Senior Director to… a Senior Director with a much bigger team.

I’m basically doing the same role the VP did before me (brand, campaigns, strategy, design, web, content all under me).

I was offered NO pay bump with the additional responsibility and NO title change. My base is 200k… and my highest paid direct makes 180k for doing about 1/2 the work. I get no equity because we’re private.

I work for a very profitable tech company. Is this fair?

like

Is it normal for brand side to be less process focused? Genuinely think agencies I’ve been at prior had to function like an assembly line in some way for accounts to be justified. But I liked this, holds everyone accountable.

Brand side seems so “chill” but like too chill.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal