{ "media_type": "text", "post_content": "We’re looking at possibility RFPing some media agencies for our brand. But we want to narrow the list to those with specific experience. \n\nDoes anyone know if the following agencies meet these criteria? Or any general insights on these agencies?\n\nAgencies: OMD, Mindshare, Mediacom, Carat\n\nCriteria \n- Strong local buying\n- Strong processes (ways of working)\n- Agility\n- Digital (localized & optimization) \n- CPG experience \n- Alcohol experience \n- Beer experience \n\nWould you recommend anyone?", "post_id": "60f043501453170022acdb1c", "reply_count": 11, "vote_count": 2, "bowl_id": "5d2771fa908b0d001ba3c77a", "bowl_name": "Brand Side" }

We’re looking at possibility RFPing some media agencies for our brand. But we want to narrow the list to those with specific experience. Does anyone know if the following agencies meet these criteria? Or any general insights on these agencies? Agencies: OMD, Mindshare, Mediacom, Carat Criteria - Strong local buying - Strong processes (ways of working) - Agility - Digital (localized & optimization) - CPG experience - Alcohol experience - Beer experience Would you recommend anyone?

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With a low budget at most of those agencies you will get the B team.


Answer depends on how much is your annual media spend.

It’s in the range of $25M-$50M

I used to work at mindshare. It'll depend on your budget and what team you get. Cpg is pretty strong as I remember, but that was 15 years ago.

What’s a low budget? Under $25M? Under $100M? Just curious.

Do you have a consultant helping run the pitch, or is the brand doing it on their own?

What about Publicis Spark?

I don’t know as I don’t work there but they do work on my client and my client isn’t a big spender media wise. I know that they have a beer client too


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