What advice can you give me towards the awards season other than: take briefs and be proactive? Should I try to produce my own ideas?

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Because it’s a way to be validated and as a younger creative starting out a way to pad your resume and show you are able to produce good work. Ideally it would be insightful as well

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I second this! What I’ve been told is that the highest caliber work doesn’t come from a brief. Do spec work (which I know is unpopular) and try to create something great. Our office will try to get that to run if it’s a good idea. Also think about things you can do for your clients but try to also keep it realistic. By doing that you’re not only able to create higher caliber work but your helping build a great relationship with that client

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awards are adsturbation.

why not try try to make real, insightful work?

Why it cannot go together ?

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