What agencies do the best account people com from? Understand on the creative side people see W+K and assume great creative. Are there equivalents for account management?

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The strongest creative agencies also have the best account people.

As they need to really understand and contribute to great work being made.

Agencies with bad output tend to have uninspiring account people.

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I feel like I have learned so much more as an account person in agencies where creative craft and output is really strong. There’s a lot more pressure to help guide and support the creative process and defend work to clients, while also juggling client demands. Additionally in these agencies my team has always been much leaner so while I’m working very hard, I’m very close to all aspects of the work and client business vs having multiple layers that filter your exposure and access.

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Publicis

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Biased, but think W+K is the hardest but most rewarding place to be an account person.

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You speak the truth. ❤️

As a 20+ year veteran executive recruiter who works exclusively with Client Services and Strategic talent, I have found the best Account people have honed their skills at Ogilvy, BBDO, Burnett, FCB, and Saatchi. Obviously there are other strong account people elsewhere but these agencies train them better than others.

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I think they're linked.

W+K. Adam & Eve BBDO, AMV BBDO, Chiat/Day.

To produce that level of work, consistently, they have great account, planning and production people.

Anyplace where account people (and what they do? is held to a high standard. You’ll know this because at creatives wasn’t to work with you vs begrudgingly accept you.

But yes, these are the same agencies that typically get accolades for their work (W+K, droga, NFA, Heat, etc)

Read the job descriptions an agency posts for the AE/AM/AS/AD/MD and you’ll know.

All super interesting ^^^

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