{ "media_type": "text", "post_content": "What agencies have you found the account management role to be more strategic/ship steering and less executional/admin?", "post_id": "5ab72e22dd4de00018c185c3", "reply_count": 10, "vote_count": 4, "bowl_id": "5a3b5e6f57397600147146d3", "bowl_name": "Account Management" }

What agencies have you found the account management role to be more strategic/ship steering and less executional/admin?

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W+K. Your mission as an account person is to champion creativity. This means partnering with the client to ferret out interesting business problems that the agency can help solve, using your knowledge of the business to sell radical ideas and help steer the work. You still have to make sure that everyone is doing their job, but you're inspiring the team to achieve greatness rather than simply checking the boxes.

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R/GA is run by Account. That’s why it’s such an uncreative, hyper- cutthroat hellhole for all non-Account talent.

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I work at R/GA and don’t see it being account led at all. Wondering what account you work on...if anything it feels like account is usually discredited

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Mistress is 1000% like this

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W+K is the exception to every rule.

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RGA was very much creative led by Nick Law. Let's see where it goes now.

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BBH

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R/GA is meant to work like that. It doesn’t always in reality though...

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Deutsch LA - 💯

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