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There should be an ICA boycott of Rogers. When clients treat agencies like shit, (bailing on them after two year when they opened up a new shop for you) everyone that works at those shops are the ones that pay the price. Granted it would likely not do anything, and I don’t know what it would look like in practice, but it would draw some attention to the shit behaviour from a lot of big clients.
Everyone made money. That’s all that matters.
I mean, the only reason Taxi got Rogers in the first place was because of Joe Natalie from Telus, so with him out so goes Taxi. Y’all gotta stop thinking anything in this business is actually about the work you do lol
Pro
Why does any agency even want Rogers as a client?
They beat you down on price so much you barely make any money to begin with, then they over work you so you lose money on hours, and they will not pay for those overages, and it burns out creatives and makes good people less likely to want to work at your agency.
It's a lose lose lose.
It's not even a prestigious client nor does it have awards potential.
Lose lose lose lose lose.
Pro
Profits over people.
And in this case, likely very very small profits.
God speed, Sid Lee staff.
The good news: lots of agencies hiring right now if you feel the need to get out.
The problems come from the top down with Rogers. Look at how they handled their CEO/Board of Directors issue last year. It’s Hoser Succession over there.
Also, if you have to create a new designated agency for a client, that’s a kiss of death.
Peter to Sid Lee to run Rogers. You heard it here first.
💰 you’ll see
So in the last 10 years, they’ve worked with Publicis, BBDO, DDB, Theo (Taxi and John St)., and now Sid Lee? Jiminy Crickets!
They were quite abusive with us (Theo) too TBH. I think the main problem come from the HUGE turnover within their walls. So nobody never truly now what they’re doing and who to speak to…
Insane. Didn’t bbdo and ddb make “team red” or something for them in 2019?
Red Magnet! 🧲 RIP
Is Rogers the kiss of death?! How many failed agencies before they start looking…inward?
I just heard BIMM and Sid Lee
Sid Lee is great at winning and losing big clients within a year or so, so this should be a great fit!
Lmao good luck to whoever it is...
Good luck, Sid Lee! It’s a agency-ruining client.
They’re leaving Theo?
THEO WILL LIVE ON!!!!!
New agency will be called EDWARD.
Media with mindshare?
It’s been what? 2 years?
Barely.
Yikes. Layoffs?
WPP is trying to move them all into other offices.
The transition will take a couple of months... Everyone Director and below(across functions) will find a job in short order. There's a HUGE talent shortage in the city right now - recruiters are going to swoop everyone up FAST.
Rogers is going away and Theo is ultimately going to be swallowed back by Taxi.
Normally all people working at Theo are gonna be dispatched between Taxi and other WPP agencies.
For now Fido is to remain within Taxi's walls.