Q&A with Mike Bentley

What are 3 agencies you admire? And why?

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As you didn’t put ‘ contemporary ‘ in your question, I’ll assume I’m not time bound in my answer . Probably the agency I admire most would be / was Howell Henry Chaldecott Lury . Their work was , for a period , totally new , different and exciting . Fuji Film , Tango , First Direct , Black Currant Tango , were just categorically different . By contrast, I think Ogilvy are admirable as being sizable yet retaining a culture that is distinct ..... perhaps the last Great agency from the era of names . Anywhere Richard Flintham has worked or is working comes in at number 3.

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