Copywriters

What are agencies looking for in a cover letter? How risky and “creative” can I be? If anyone has a good example, that would be so helpful. (My current job did not require one.)

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Agencies aren’t looking for cover letters. If you’re a creative, they just want to see your book. Any message should be a quick email and a link to your site.

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🙌 hallelujah

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The ONLY thing I’d say is a cover letter is a good place to say anything not in your book. Like if you’re looking for the next step up and you want to note managing people or projects. Calling attention to something explicitly in the JD. Some sites make you add a cover letter and I try to keep them short, to the point, and upbeat.

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Totally agree. That said, stuff like this is also great to hold on to for the interview

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One other thought here: if you find yourself writing a letter, and the agency thinks it’s over the top or not in lockstep with who they are, you probably don’t want to work there.

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