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"post_content": "What are ideas or tactics that you’re sick of seeing at every creative review? I’ll start: ASMR.",
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As a long time lover of ASMR (not the creepy chewing kind) it irks me to no end to see it being used to shill products like Hello Fresh or that random Super Bowl beer ad from a few years ago.
The airbnb ideas may be tired, but id rather do that than get a crypto thing as a consumer.
Mentor
Adding all of these to my deck for a 12:30pm review.
Godspeed!
I think you guys named all of advertising, there is nothing left
Another one: let’s make branded ‘street wear’. Another one: let’s make a portmanteau out of the rtbs! ‘it’s not sour and sweet, it’s swour!’ Another one: ‘it’s like 29 rooms’
Brand partnerships Influencers in place of ideas Vending machines Tik tok dance Street art but the paint is made of <insert controversial material here>
NFTs
I get asked to put an NFT angle in every deck and I’m just over it.
A Calm partnership
We saved money on this ad and passed it on to you.
So true. “But here’s the ad about how we did that”
Coach
With Super Bowl season among us — using a celebrity for the sake of using a celebrity.
Lol GS&P for everything they do tbh
"Eau de (brand name)"
A vending machine!
A mini documentary celebrating someone that somehow shares our brand value
Coach
Oh God, this. And then it gets made because the CD really wanted to be a movie director. And it takes a year. And it's instantly forgettable but wins some rent-a-gong you've never heard of.
Coach
How can you still be seeing ASMR? I thought it was a small trend 3 years ago. Although, I'm still seeing Airbnb partnerships 🤷🏻♂️🤮
I’m trigger lol
Enthusiast
Chat bots
How could we forget… something viral please.
“Here’s to ______ … “ “We got you, ______ … “ “We see you, ______ … “
…
NFT
NFT vending machine Calm partnership Early 2000s/90s celeb
I work in B2B, so "let's dress this statistic up as a campaign"
Coach
Ads that look like Nike ads. Almost every ad looks like an inspirational Nike ad nowadays.
Seeing “What would nike do?” in a brief is my cue to check the fuck out.
Take the drama out of [insert service here]