What are some brands that are not considered “luxury” but that are worth looking into/owning (e.g zelos , shinola..what’s else??)

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Seiko

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Sinn

Don’t think Shinola should be on that list though

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💯 when I hear Shinola I think of “can’t tell 💩 from Shinola” … which must be a terrible brand association

Aside from Seiko, microbrands are really the sweet spot for non-luxury watches that deliver a ton of value and impressive specs. Too many to list but Teddy Baldassare has a few good videos on them. I have several Traska and Zelos, but hear good things about Lorier, Stratton, and Direnzo too.

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I have 2 Summiteers (black and blue), the mint green Freediver, and just ordered the light blue Venturer. I love the Summiteers! Super light weight and has their proprietary scratch resistance. It's a perfect casual watch. Don't love the Freediver however. Nothing wrong with it, just didn't bond with it. Overall they are great for the price!

Have to +1 Seiko, Oris, Sinn, Tissot, and Hamilton. Although one could argue Oris and Sinn fall into the low end of the “luxury” tier. Also don’t think Shinola should be on that list

I’d also recommend Farer, Weiss, Alpina, and Baltic

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Zenith

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Pretty sure Zenith is considered a luxury brand.

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I really like my Steinhart as well. I do own luxury brands, but my Steiny is a solid beater watch with impressive specs. Also it looks like a double red Sea Dweller which isn’t attainable haha. I got the 39mm Ocean Vintage Red. Check it out :)

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I personally like dress watches over tool watches and don’t like to have something that everyone else in the office has. For low and mid range that are decent I would check out longines (heritage collection), mount blanc, bell & Ross, Oris, Tissot, Hamilton. They’ve got good options which should run up to $2.5k and have designs that people won’t think are cheap or just knockoffs of the high end brands. To be fair none of these will appreciate in value over time but you might enjoy their designs. Hope this helps!

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Oris and Nomos

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If you feel like going vintage there’s another whole enchilada to look at.
Bucherer / Roamer / Longines / etc etc

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Citizen

Meccaniche Veneziane

I like the quality and I have a physical shop selling them ~1km from my home, so delivery is not an issue.

Certina

Ball and Christopher Ward are right in that zone.

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Additional Posts in Luxury Watches

If you know you know…

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Trusted weekend companion!!! Happy Holidays everyone

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As a sometimes-poster of my watches let me introduce you to a new brand and acquisition called "AERONOM" from Germany.

Saw it as a recommendation and was intrigued and have it now.

Here some details:
- Automatic Movement
- Caliber 8217 with 42 hrs Power reserve
- 41,5 mm dial in a 46 mm case of stainless steel
- date window at 3 o'clock
- black diamond at 12 o'clock
- 24 hrs indicator at 9 o'clock

It's one of 200 produced and even though it's heavy and a 46 mm case is big but nice to wear

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What do y'all think of Panerai?

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May sound really weird but I’m convinced my wrist size changes dramatically all the time. They’re already really small but today my watch was loose and in a week it could be back to normal...

New to luxury watches. If I were to wear one watch that makes a statement without being too flashy, which one should it be.

I am seeing this as an investment (1) dress to impress, and (2) eventually pass it on to my son who is an investment banker.

Please recommend in 3 ranges: around 6k, up to 12k and 12-16k. tia.

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PSA: Rolex AD advised prices are going up in January, sigh

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Are Seadwellers in short supply too? I saw one at an AD the other day and they were more than a tad over MSRP.

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Mark sporting a Rolex Explorer II. Looking good!

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