What are some fun ways for workshop participants to narrow down a large number of product name candidates? We’ve got criteria & territories, so I’m looking for upbeat exercises co-create a shortlist.

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Probably wouldn’t workshop names at all. Workshops are an expensive waste of time to get to bad ideas.

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For initial exploration and selection (short-listing) it helps. Haven't seen it work for refinement or selecting final options (better to have some actual research).

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A creative brief

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