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Back end or front end?
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Thanks will take a look!
Big space and we'll researched, but there are some good books on marketing analytics fundamentals on amzn.
Winston's book will not be in the state of the art but is probably a good starting place. I liked advanced customer analytics but it isnt that advanced. I also have predictive marketing that I've used to look up a few topics. There is a good marketing blog in R that does a bunch of stuff with nnmf, but he hasn't written anything in a few years (http://joelcadwell.blogspot.com/).
Has anyone taken this? https://www.edx.org/micromasters/berkeleyx-marketing-analytics
Try Kevin Gray’s podcast MR Realities