What are some key practices you do to practice/improve your strategic thinking skills? Scientific writers who are looking to progress often struggle here. Looking for some industry tips to share!

like
Posting as :
works at
You are currently posting as works at

I think a lot of good strategy for a writer is principles and experience, rather than practices. That said, trying to stick with the following always helps me keep my copy on-track:

-Keeping it simple - stick to a single objective and audience
-Recognise where in the sales funnel your audience are, and accept that any single conversation will probably only move them one step
-Think about the audience objections, and don't play into them
-Remember that the only way to a clear value proposition is to either niche your competitors, or niche yourself
-Always bring it back to your USP

Related Posts

Hi,
I have 3 year experience in legal compliance implementation, software deployment, regulatory laws etc.
Currently in an in-house compliance role.
Looking for a job switch in consulting big four or MNCs/listed entities.

Edelman. Fourth time now — each time, they reach out to me! Honestly, I’m not looking for a job just trying to be polite and keep my network open but fool me once; fourth time and you’ve been blocked.

like

Hi Everyone,
Any suggestions on networking in the private finance sector?
I recently transitioned from public to private sector finance to be more well-rounded and I’m having a hard time connecting with people in the space. I work for a fund admin in the digital asset space for HF & PE/VC firms and I noticed how much “bro culture” seems to impact the industry. Networking is hard enough working from home but I know how important it is to make those connections.

Hi All,

I have offer from Accenture with 15.5 LPA with 21percent VPA including 3.25 L variable pay. The pay is for Level 10 and domain is SAP, YOE is 4.6. So what is the pay range for Level 10 and I do have counter offer so can I negotiate further with Accenture.

like

Hi All, a product designer who has transitioned from architecture. Breaking in tech and looking for referrals specifically at logistic startups. Any tech referrals will be welcomed. Thanks to all!

like

Anyone in here with a masters degree on the business side of entertainment? What type of salary do you usually negotiate for as a coordinator or manager or director?

like
like

Do you feel as though your firm is doing enough to mitigate climate change through how they invest, what they fund and the firms own net zero targets?

like

Do we have any RPA BA in this group?

RPA Business Analysts?

like

S&P Global Is it wise to join S&P Global during recession time? Can we consider this company as recession proof. Any history on layoffs in the past ..

S&P Global

Not sure how many on here can relate to this...does anyone else who was raised a Jehovah’s Witness ever find it extremely hard to date? Anytime I tell someone I grew up not celebrating Xmas or birthdays, I get looked at like I’m some sort of demon and relationships seem to magically fall apart out of thin air.

like

Hi Fishes,

Need one advice.

Which option should we select for sim reimbursement in Salesforce. Should I prefer to port existing mobile number or take a new number ?

Thanks in advance

like

How protected are weekends in PE?

like

Have worked in both banking and consulting, but still looking for a combination of things:
1. Something that’s less quantitative / producing and checking numbers constantly
2. Managerial and people-focused - not just an IC role
3. Ideally remote with some kind of international flavor

2 years post-MBA, 9 total YoE, incl. MBA

Any suggestions?

like
like

Can we upload yearly bill now for broadband reimbursement ?

like

Larsen & Toubro Infotech Hi all, how is Cuelogic BU in Larsen & Toubro Infotech , learning and wlb?

My last date is nearing, please reply

like

Is a Principal is BCG same as an Engagement Manager at McKinsey?

likehelpful

Additional Posts in Pharma and Health Advertising

Any solid visual examples of a launch timeline slide? I’m working on a deck now where our current timeline is a blocky mess but I’m struggling with how to clean it up

like

Thoughts on H4B Chelsea?

like

What pubs or which influencers do you get your industry news and op-Ed’s/opinions from? Other than AdAge, MM&M...fishbowl...

Looking to get out of ad agency and do client side work for pharma-anything like that in the Detroit area?

like

Hi fishbowl! I am an award winning freelance creative behind a big viral campaign, I am available to start a new gig this Monday, my current freelance gig at a big pharma agency is ending. My expertise is big dangerous ideas as well as design. I take my ideas from concept to execution. Please reach out if you’d like to see my website / connect.

likefunny

NYC freelance team who quit an FCB gig early this past Wednesday, please DM me. Especially the writer. I took over for you. 😳

funnylike

I’ve been having a super hard time concepting lately, especially knowing that the “concept” will mostly serve as a sticker to slap on the cover of a CVA and the top of a website. I feel like every pharma concept I’ve ever seen or created becomes so cheesy once it appears in tactics. Does anyone have any examples of HCP creative (non-DSA) that is both impactful and translates well into pharma tactics?

like

We’re looking for a SENIOR CREATIVE TEAM (Group Art Supervisor & Group Copy Supervisor) to launch an amazing new brand. The roles are freelance with the possibility to join permanently. Must be able to start in February. Please send me a DM if interested.

like

Anybody at FCBCure here? How is it? Busy?

like

Anyone work at Veeva Crossix?

like

What’s the average pay rate for a Senior Copywriter at a Pharma ad agency in NYC? I tried researching on Glassdoor (which I know isn’t everything), but I can only find a generalized Senior Copywriter pay rate.

like

Any ADs/Senior ADs wanna come be my partner at McCann? We would be working on a cool brand that’s won some Cannes. DM me if interested. Must love dogs and at least appreciate Justin Bieber.

funnylike

Quite opposite.. but has anyone been able to move out of Pharma? Worried that I'm getting stuck and recruiters only reach out for pharma accounts..

likehelpful

Strategy at Heartbeat? I’m getting good vibes so far.

I’m burnt out from trying to drive creative solutions for my team and clients. All everyone seems to wants is simple block & tackle tactics that don’t have deeper strategic meat to them. The briefs I read are constantly off strategy and there’s honestly seems to be a lack of common sense (e.g., don’t kick off a tactic the client doesn’t know about).

It sucks even more because pharma is already highly regulated and restrictive with how creative you can be. I just feel so spent and uninspired.

like

Hey all, I am looking for a freelance Strategist engagement/Omnichannel planner to work on a Pharma/healthcare brand
Dm me if interested

like

Any doctors in here? 31/M and get occasional sharp chest pains. Any notion to what my outlook for causes are? No health insurance currently and little in reserves.

like

How’s McCann Health doing these days? Culture/businesses/client?

like

Looking to make a move. Anyone hiring?

helpful

Sandbox CHICAGO. What y’all heard?

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal