What are some of the best examples spots that pull the rug out from you in the end? Sorry English isn’t my first language, trying to fully understand the reference

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For me in advertising it often means an unexpected turn at the end. Paraphrasing one of Graf’s E*Trade lines for example:

“Waiting for your rich relatives to die is sick.
It also takes forever.”

The “Beware of things made in October” Fox Sport spots also come to mind.

https://youtu.be/rcfOnkJjjtI

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The Guinness spot with wheelchair basketball

likeupliftingsmart

Pulling the rug out from under you suggests an unexpected revelation or twist.

Coleman Sweeney

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