What are some of the best tools you’ve found in order to better understand clients’ industries?

like
Posting as :
works at
You are currently posting as works at

Read the company’s press releases and, if they’re public, its earnings reports. That usually gets you a strong understanding of its business

likesmart

I also usually read any competitor earnings reports, and see if the clients have internal data they’re willing to share (brand trackers, historical data, etc.). There is a good chance someone on your end has collected this from the client already; I’d ask around if you haven’t.

like

It's pricey but research houses like IBIS World do great semi-annual industry reports.

like

This is good advice, and depending on vertical and the connections you can make—its always good to make friends with the research dept at any company you work with or for regularly. In media, I’ll often reach out to friends at relevant vertical publishers with robust research departments (e.g., was a huge fan of FT’s research when I worked on a finance brand) to get more insight.

like

I like the Wall Street Journal, press releases and earnings reports as others have mentioned.

like

Talk to the people that actually make the stuff your client sells. I got so much intel from hanging out with the entomologist at a global pest control company.

like

Related Posts

Any valid reasons to not get vaccinated? Would like to hear about some of the side effects you got from getting vaccinated.

like

Hi fishes just 4 days remaining of LWD. Which one is better.
1. Sapiens
2. Rakuten
I'm Confused. Your valuable feedback please.

like

Would it be unprofessional to give my 2 weeks at mid size public in November?

like

Looking to ski in Europe this year. Recommendations for marriotts near ski areas?

like

Trimmed some psth this morning. I don’t like that stripe did a $100b raise without needing ackman. I think this merges with a long term winner but will be able to add back at lower prices before merger and still receive the 2/9 warrants

like

It's like Scott Adams is spying on me...

Post Photo
likefunny

Hey, wondering if anyone is into cloud engineering or cloud security here?

like

Hi,
I'm building a software product to help lawyers and customers simplify the estate planning process. I would love to talk with any estate planning lawyers (in CA or FL is a plus!). If you're interested, please shoot me a note here. Thanks!

like

Kicking off this Bowl - Anyone who left Toronto and surrounding areas, go back? How’s it going?

like

I have CFP but see need for more managed account in my practice. Would it be wise to get CIMA (Certified Investment Management Analyst) to obtain more knowledge and skills? Thank you.

like

How do you get clients for online personal training? I do cold outreach everyday but there must be a more efficient way.

like

Anyone have a recommendation for place for mens haircut?

like

My back is killing me. I need a new wfh office chair. Any recommendations?

like

I quit drinking and discovered I’m an introvert…and that I don’t enjoy some of my friends’ presence as much as I thought. Is this growth even though it feels like I’m receding? Would love to hear others’ experiences :)

like

Relocating to Boston for consulting, would love any recommendations for local tailors for dress shirts & suits. Thank you!

like

I left gecio and went to liberty mutual, but I’m not liking their way of evaluating claims. They rely heavily on Mitchell which is a pricing tool and their reductions are excessive. I’m thinking of switching back to Geico and was wondering if anyone has gone back to their previous carrier. I used to be a lit adjuster at gecio and now only handling soft tissue claims, which is extremely boring. I’m gonna be going through liberty’s litigation training at the end of June.

like

Hi Fishes, Please help me to select between IBM or HTC global.

Domain: Azure
exp: 7

HTC: 19 LPA
IBM: ready to negotiate the compensation as HTC.

Htc is offering permanent wfh, please help me to choose , i"m looking for kind of settling down .

like

I have 5 years in insurance sales experience, how can I break into tech industry through customer Success?

like

Any vaccancies in supply chain management / procurement ?

Experience 4.5 years
E2E vendor Management

like

Do you guys use dating apps on your phone if your work/personal is one?

like

Additional Posts in Account Management

What are some of the best workflow tools you use internally to manage campaigns? Why? Do your clients use them as well?

like

What are some potential career paths for an account director?

I have an AD boss who gives me mixed messages. One week I’m awesome, and the next I need to improve. She checks my work but when shit hits the fan, it’s blamed on me. Any advice on how to handle this?

What tools do you use for a competitive ad analysis that tracks creative specifically? Brownie points if it can track OOH. Thanks in advance!

like

Let’s talk strong & strategic account leadership. How do you create valuable space for your creative team to ideate/protect the creative process for them? IMO both increase trust and qlty of creative.

like

I hit a breaking point today with my current role. I’ve been unhappy for a long time but held out in search for the “right job”. After extensive consideration there’s not a scenario in which (cont)

Things to talk about with clients during downtime? Ya know, non-work related things to fill the air before a meeting. Usually I’m good at improvising & shooting the shit but I need some new material.

likesmart

Looking for tips. College was not for me while I was young. Since then I have built a great track record at my previous job in sales, succeeded in a project manager internship, and have exceeded at the role for a year now. Unfortunately, I do not like the direction the company is headed in and want to move on. I have gazed at new companies but the lack of “education” seems to be a reoccurring obstacle. Being in the bay area competition for these roles can be a bit tough. Any tips or tricks?

like
likeuplifting

How long should I expect to be in each level? Currently an AE, was an AAE at my current company for about a 1.5 years. Feels like i’ll like be in this role for up to 2 years since there is no SAE.

Genuinely interested in understanding the timeline for account specific career trajectory. I’ve seen some ppl be an AS for 3 years before becoming an AD. Totally aware that timings vary from person to person, but want to better understanding timing since im a serial planner lol

like

Is extroversion a prerequisite for success in acc management? As an introvert, am I in the wrong line of work? (Cont)

like

Building a roster of freelance for a new brand design shop in CA. Open to freelance of all types: design, graphic, copy, strat, render, film, motion. Ping me for detail where to send info.

Anyone a couple years in and looking for a new challenge? Have an AE need on large piece of social business on a great team in Chicago? DM me

like

Has anyone boomeranged back to an old agency after a short stint away? Has it ever come back to hurt your career? New team is extremely toxic & door is open to go back.

like

Advice for someone who doesn't drink in this industry? Hard to participate in activities without feeling like the 1 boring sober person. Also feels like I'm just too young to relate to my coworkers...

like

Anyone use software "Monday.com" ? Whatchu think

like

Advice on how to transition from agency to brand side?

like

Biggest changes in responsibilities that I should be expecting from intern to AAE?

How do you handle the creatives that complain about the amount of good AND well paid work that you bring in? We are staffed for it + can handle it. They are just being an ass + bitching. Not sure if..

like

Does anyone actually have work-life balance? How did you find it...or create it?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal