What are some of the more interesting/unique/successful partnerships you’ve seen in pharma campaigns?

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When I was at Area23 they did a really nice partnership between Eagle pharmaceuticals and Drew Brees (and the NFL) to promote a drug for exertional heat stroke, which is a big problem in football. The FDA delayed the drug submission, unfortunately, but it was still a good partnership and hopefully will come back once FDA revisits the drug.

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*crickets*

What do you mean by partnerships? Like the NFL and breast cancer?

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