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What are some of your top interview questions you use when interviewing strategists?

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“What’s the best idea you’ve ever had?” It tends to catch people off guard (it feels like a big question) so give them a bit to rack their brains, but you’ll see them light up when they realize they get to tell you about something they’re really proud of. You’ll get to see what they think is a good idea and why. I like that you sometimes get to talk through a good idea that never made it to market or had nothing to do with advertising, which otherwise wouldn’t come up

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“What makes an ideal brief?”

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