What are some reasons you used to get out of being pigeonholed in a certain practice/industry area that you don’t like?

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One option is to play the core competencies card: “yes, I’ve been doing xyz, but you’ll note what I’ve really been doing is abc which I’m really passionate about and would like to apply to this other case.”

Option two is growth: “I’ve been doing xyz and want to broaden my skills by doing abc.”

Either approach takes the angle that you’ll become more valuable by taking on a new challenge.

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One other thought — even if the answer is no, you’ll demonstrate you’re open to challenging yourself

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ie don’t approach this as “please, can I do this thing I really want because I’m bored.” Have the attitude “look, I want to grow and become more powerful, knowledgeable, and effective in service of the company.”

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Found adjacent areas to move into over time. Worked in one technology area for a few years, took a functional role in another tech (but same industry, same business function) to get out of being pigeonholed in just one technology. Later moved into new industry work (same business function, new technologies) to complete the switch into what I wanted to do longer term.
Can be hard to justify changing everything that's part of your existing brand / platform at once. Often easier to make specific changes or adjustments over time.

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