{ "media_type": "text", "post_content": "What are some strategy-led agencies in ny and la? So tired of feeling like I'm constantly battling creatives- we're on the same team and I just want to help!", "post_id": "59c169c71466900012e1eb60", "reply_count": 4, "vote_count": 5, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising", "feed_type": "crowd" }

What are some strategy-led agencies in ny and la? So tired of feeling like I'm constantly battling creatives- we're on the same team and I just want to help!

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It sounds like you want to lead more than you want to help. But I hear consultancies are hot right now. Good luck, OP.

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RAPP

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@Copywriter 1 How does he sound like he wants to lead? Or was that just a good sound byte you want people to be proud of you for? Not like it’s news that creatives often ignore strat and UX and do whatever the hell they want

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I hear you. I know many creatives/CDs who don't get along with strategy. I think it's because they haven't been brought up in their career with good strategy in their previous agencies. Kind of like cats and dogs when they first meet. I don't know what your background is but there are more chances in traditional agencies for better respect for strategy (making a generalization but that has been my experience). You'll find the right partners! Key is that the CD respects strategy so the creatives will.

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