What are the best strategies to increase the followers of a LinkedIn company page?

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First thing I always say is to make sure your LinkedIn page is completed in its entirety (ex. size, industry, specialties, profile photo, banner photo). LinkedIn says that pages that are complete get~30% more engagement. I think the next best step is to identify the most effective keywords for your company. Keywords are really important to boost the SEO of your page and to make it more discoverable to users. I've used SEMRush before to help identify which keywords are best. Use these keywords in your company's banner and also in every post you make! Also, consistent visual / video content is really helpful to drive engagement.

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There are a few best practices to increase the followers of a LinkedIn company page. One is to make sure the page is complete and up-to-date, with a profile picture, cover photo, and description. Another is to post engaging content regularly, such as articles, images, and videos. Finally, it's important to engage with followers by responding to comments and questions.

Post engaging content that will interest your target audience. Another way is to promote your page through other social media platforms, and encourage your followers to connect with you on LinkedIn. Additionally, you can run paid advertising campaigns to reach more people who may be interested in following your company.

It's important to post engaging content regularly (at least once a day), including blog posts, infographics, images, and videos. Promote the company page through other channels like email marketing and social media, and encourage employees to follow the page and share its content with their networks.

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