What are the critical differentiators on a resume to transition from mid-level agency account services to client side? Any place I can get guidance on resume crafting?

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Talk to clients (if you can) on what’s relevant. Depending on the industry you’re in, one of the biggest points is showing you understand the sales process, market share, and how to move the needle with product.

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Several colleagues have done this. One went to their client, another went with their client to another company. Several others I know have gone both ways (client-agency/agency-client) in all cases they leveraged existing relationships. Otherwise, maybe focus on business results rather than awards or agency recognition. Try to stay within an industry you are familiar with.

Results and impact. Not just what you did, but how that impacted your organization, users, etc..

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