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What’s the deal with Heat these days? 👎🏼or👍🏼
I just saw the license plate 60SECSPOT....
What’s the word on digitas chicago?
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Make sure the flow of the spot is what you intended. A spot with no dialogue still has a script.
Pay attention to which takes are better because that will help in the edit.
You can still have an opinion on art direction, just don’t step on your AD’s toes.
If talent is involved make sure their facial expressions are communicating correctly.
Even if there’s no dialogue you’re still telling a story. Your job is to make sure that story is being told the way you sold it in.
Think about everything in terms of the edit. You don’t have to know exactly what you’re supposed to do with it, but it’s a good way to not get too caught up in the pretty pictures.
If this is one of your first shoots, your job is to watch and learn as much as you can. Ask lots of questions (but try to do it without getting in the way). If you see something that doesn’t look right, mention it to your AD or CD. Be careful what you say in front of the client. But mostly just learn. And have fun, shoots are the best part. Are you shooting in real life or remotely?
Pro
Same as any shoot, to be honest.
Make sure you're getting the best stuff.
Being open to happy accidents.
Having an opinion and a reason for said opinion.
This might sound harsh, but as a Sr. Copywriter, I'm surprised you'd be asking this. Copywriting is much more than dialogue. You know that. If you're asking because someone on the shoot suggested otherwise, ignore them.