What are the expectations for a copywriter when they’re on a shoot that’s all visual with no dialogue?

like
Posting as :
works at
You are currently posting as works at

Make sure the flow of the spot is what you intended. A spot with no dialogue still has a script.

Pay attention to which takes are better because that will help in the edit.

You can still have an opinion on art direction, just don’t step on your AD’s toes.

If talent is involved make sure their facial expressions are communicating correctly.

Even if there’s no dialogue you’re still telling a story. Your job is to make sure that story is being told the way you sold it in.

likesmart

Think about everything in terms of the edit. You don’t have to know exactly what you’re supposed to do with it, but it’s a good way to not get too caught up in the pretty pictures.

like

If this is one of your first shoots, your job is to watch and learn as much as you can. Ask lots of questions (but try to do it without getting in the way). If you see something that doesn’t look right, mention it to your AD or CD. Be careful what you say in front of the client. But mostly just learn. And have fun, shoots are the best part. Are you shooting in real life or remotely?

Same as any shoot, to be honest.
Make sure you're getting the best stuff.
Being open to happy accidents.
Having an opinion and a reason for said opinion.

This might sound harsh, but as a Sr. Copywriter, I'm surprised you'd be asking this. Copywriting is much more than dialogue. You know that. If you're asking because someone on the shoot suggested otherwise, ignore them.

Related Posts

Curious what you all have seen in your firms over these past couple months in the Salesforce front? I'm in a managed services practice, and we only lost one developer from our Salesforce team (cont)

like

Does anyone have any suggestions for a Salesforce side gig? I’m looking for a part time and/or contract work to supplement my day job. Looking for Business analyst or Junior admin/admin type work.

like

How much is good amount to live in New South Wales Sydney Australia? Salary I’m fetching here in 40LPA.

like

Pta with 4 years director of rehab experience, what can I expect for a salary?

like

WiFi wasn’t working on my Delta flight, how many points?

likehelpful

What do you do with your wage works balance if quit? Anything else to consider before leaving?

like

Lol caption this photo

Her: “ive never seen The Godfather”
Me:

Post Photo
likefunny

Does Capgemini provide reimbursement for technical certifications? What is the process to be followed?

like

Hi All, How is SAP Hybris projects in DXC Technology. I got an offer from DXC , Years of experience 8.7

like

I have heard from a lot of people in many sectors that one should change jobs / companies every 2-3 years to increase salaries and benefits etc… is this also true for healthcare? Or should I stick it out. I am a few weeks into year 3

like

I wish my job would stop sending me candles in the mail and give me money to buy a decent office chair

likehelpfulfunny

Hi fishes,
I am currently working as Branch Manager (scale-2 officer) in one of the leading public sector banks and have 5 yr experience in core banking. I am having 2.5 years experience in the IT sector on vision plus as a software engineer (before joining the bank). I have knowledge of core banking as well as good knowledge of banking tools like finacle, caps, imac etc. I want to switch to private financial institutions.
Any suggestions about such institutions and the domain for I can apply

Looking to transition to cloud computing sales. I have a 20 year sales history in IT sales but I have never sold any cloud computing products. Would any of the free certifications help ?

I'm a VP at Union Bank, which just got acquired by US Bank. I work in quantitative analysis. I think by salary is a bit below market for a VP ($120K). Obviously I'd love to make more. Have those of you at heard of any discussions about raises?

Separately, what is a normal salary for that role at US Bank?

likehelpful

Any agencies in Chicago hiring for good account management pros yet?!

like

What’s the work culture like in EY Risk in the Sydney office? How is work life balance and what industries do you serve?

like

Struggling with my mental health. Doctors signed me off sick. How much detail should I go into with the partners I work with? Have really good working relationship with them and don't want my mental health to hinder my progression.

like

Current working as a Director of Sales and Marketing at a large hotel chain. I am now trying to branch out to a work from home position as I have a special needs bonus daughter who we now have every other week 💜. Would love to find something full time from home within the industry, or in the travel market so I can be with her.

like

Couldn't stop laughing at this but it's a sad state when the country defines our workers this way.

Post Photo
funnylike

Is SAP going to freeze hiring for the rest of year? Got an offer from the company recuiter but joining is in Sept. Just hearing news that hiring freeze announced?
Does it affect the proposed offers for early talent as well.
Thanks in advance for any help or updates!!

likehelpful

Additional Posts in Advertising

Has anyone regretted going in house after working at an agency? Or was work life balance + salary totally worth maybe less sexy clients? I’m not loving how the majority of agencies seem to think they own you when you’re on salary, and debating an in-house agency move.

like

Lol I thought this was a collab, but Shutterstock is just advertising that we use them. Weird. Also have never used shutterstock 😂😂

Post Photo
likefunny

Soooo does anyone else think advertising is like, at the root of it, pretty evil? After watching The Social Dilemma (if you haven’t watched it, definitely do), I am having a serious internal conflict about if I want to stay in this industry. Seems like all we do is manipulate people and take advantage of their psyche’s to profit evil businesses.... lol

likeupliftingsmart
like

so, has anyone stormed area 51 yet? or at least made an ad about it?

likefunny

What’s the deal with Heat these days? 👎🏼or👍🏼

like

I just saw the license plate 60SECSPOT....

likefunny

What’s the word on digitas chicago?

like

How would advertising creative change if a large chunk agency revenue was tied directly to client results? This could even filter down to individual creatives, where they get 50% of their base salary guaranteed. From there they could get anywhere from 0% to 300% of their salary based on client sales results.

like

Will 72andSunny allow for remote work when things start to open up? Or at least be flexible with locations? Has anyone heard?

like

Looking to negotiate my PTO... any suggestions on approach and/or how to go about figuring out what other agencies do (gotta have my research in my back pocket)?

like

Sunday scaries have now turned into Monday scaries.

like

Recently laid off and interviewing for new roles at the senior brand strat/AD/director level.

I am in the healthcare space - please tell me everything- companies to stay away from, salary ranges to expect, etc. Any info helps because I am looking to stay somewhere long term after being unexpectedly let go.

Thanks!

like

AGENCY Q: Whats it like working at Deutsch NY? The good the bad the ugly.

like

Has anyone moved from agency to client side? What's different? Are you happy with the move?

like

Who does North Face City on Instagram? Your stuff is tight.

like

What’s an average/reasonable hourly rate for a freelance junior?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal