What are the most fulfilling and challenging things about a career in communications?

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Fulfilling: seeing people actually interacting with your content creation and creating impact.
Challenging: 10 layers of approvals through non communicators

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Love that perspective! Thank you for your insight 🙏🏽

Fulfilling: creating and sharing messaging on products/opportunities/etc. that can help people

Challenging: when you find yourself at a company that tests your morals

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How interesting 🤔

1. You can really impact perception about a company with messaging, positioning, etc. I work with lots of small start ups and it’s really fun to help them shape who they are!

2. The thrill of media relations wins never gets old. If you are competitive, media relations can be a real thrill.

3. I find work life balance to be a challenge, but I work for an agency now. So much work, not enough of the “right” people to do the hard strategy work, so it falls those who can do it.

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Good to know, thank you!

Marketing communications has been relevant throughout the course of history, but the industry is constantly evolving. From technology to social media, our world is always changing, so keeping on top of it can be challenging, but interesting.

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Salaries are terrible and inhibit living a lucrative lifestyle

I work in developmental communications. It’s the stories for me! The success stories. I’ve cried, laughed, and felt so many emotions while travelling around west Africa telling these stories. It’s so fulfilling

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That sounds amazing ✨

Fulfilling: visibility - in and outside of the company.

Challenging: pressure. I've been a press secretary and was the first/last person my boss spoke to on any given day (6am/11pm), and when there are crises, you need to drop everything you are doing to deal with them. There are many comms roles that this doesn't apply to though, it's just predominant in my area.

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Wow, that’s def a lot of pressure, but I can see why for that area. Thank you for sharing 🙏🏽

I love that every day can be different and sometimes even exciting. It all depends on that industry or in what area you work in. I’ve had the opportunity to travel, meet VIPs - celebrities and business leaders. The downside is that PR can be extremely stressful because you are not in control, you can do everything right but there are no guarantees.

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