What are the pros/cons of moving to a pharma brand ?

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Pros - More job security, higher pay
Cons - You’re selling your soul to the devil.

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As a former pharma media planner, they do not pay more at the assistant/planner level. You might be able to negotiate a few $k more as a planner, but it’s probably better to be under the over time limit and rake in the extra cash that way.

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Former Pharma media planner here! (About 1.5 years experience). Honestly it feels like a completely different job than working on CPG or any other vertical. There’s typically more budgets, but it’s really data heavy. You need to be very specific in how you target and there’s a lot of regulations/Watchouts. Not to mention point of care is a beast of its own. Honestly I enjoy CPG much more because you’re not as limited on your plans and creating pharma plans are so boring. Pharma media planning is such a small community tho I worked on two different brands at two agencies and worked with many of the same vendors.

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Do you want to plan media for pill pushers?

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