What are the risks of having the lowest fees in my area? I'm a independent who started off at a wirehouse and the went to a bank for 15 years and now on my own.

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Your fees are your fees. If you prove your worth it, it really won’t matter. Bring a strong value prop and it will work out. There is a reason people buy Cadillac’s. They see value in it.

likesmart

Why is this message in your head? Check yourself for self-sabotage

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The risk is that you go bankrupt.

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How will you know you or your prospects know you are the cheapest? There is s reason it’s so hard to find out what other advisors charge. It’s so the can give a “discount” and they are able to match your fees if they want the client.

If you regret charging so little it will be hard to raise your fees on those clients!

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