Q&A with Mike Bentley

What are the three top things to keep in mind as a planner/strategist these days? Whether it’s career, client or culture related, etc. Thanks

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1. Your job is to make the communication ( whatever means ) as effective as possible at creating value for clients . 2. People haven’t changed ...... 3. Human consciousness has been irrevocably disrupted ..... understand how that impacts your particular situation.

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The power of observation is pervasive in everything we do. Don’t keep your nose buried in your phone because you could miss out on something that inspires or educates you

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