What are you guys seeing as great, innovative work in the beer category? Any recent campaigns stood out as being effective, cultural relevant, punch above its weight or strong on consumer insights?

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Check Alma DDB work for the Sol relaunch targeting bicultural Hispanics

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It is getting fewer and far between in this once proud category. Corona has stopped taking you to an aspirational vibe and is now giving you a bunch of moving stock imagery. Heineken has been terrible since “All About the Beer”

Guinness is unsexy but conjuring the right imagery and memory patterns (their semester abroad with a trip to Dublin) people have for the brand. Sad but Mich Ultra might be the most effective these days.

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Did you post this on Sweathead haha

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Jeff, is that you?

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ace hill from a social perspective

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Hi Jeff

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Whazzup?

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Not super recent but Miller Lites rebranding worked well on me

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Thanks @SCPF 1

I haven’t seen the entire campaign ALMA did for sol. But I don’t think it’s innovative at all. It’s a pretty spot that’s well produced. That’s about it.

Yeah, totally agree with Corona. The beach beer? Every beer is at the beach. Also their spots feel so generic, like they grabbed everything from stock and just put according copy on it.

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