What are your biggest complaints about researching a new idea, concept or offering? What does “good” research look like when exploring innovation - or is research simply an idea killer in your opinion?

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Don’t ask customers their views on solutions (to start), ask about their pain points. Find which ones are not being met. Then create something for them. Only then do test a prototype / rough version to see if it would work for them. Ideo and design thinking have good, simple frameworks for innovation research (check out design thinking for social innovation, ideo course)

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So true. Innovation is best served in the past tense, as a way of describing a novel solution that was created to solve a customer problem.

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If you are testing creative concepts, consider testing them in dyads or 1-on-1s. Focus groups are lame for creative.

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Quick squarespace website. Choose one of the simple portfolio templates.

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Do author-based research on the customer base and understand what other brands, topics, and content they are using to build identity. Themes will emerge from divergent industries. The insights from Who those other successful orgs are, and the ways they communicate effectively will inform how your client needs to adapt.

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