What are your favorite tools for data and insights nowadays (subscription-bases)? Does anyone still subscribe to MRI?

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For audience work: gwi for B2B focused, Simmons/mri for consumer focused, ipsos for affluent and Mars for healthcare.

Mintel/warc for reports.

emarketer for charts.

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GWI & MRI for audience data
Mintel / Gartner for other stuff

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We do a lot of work with Kantar. Mintel and WARC are also helpful. Stylus has been great for insights (less data and more trends/culture).

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Check out resonate - we did a walkthrough with them and it seemed pretty cool

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As a small agency, I just don’t know that I can justify more than 2x the cost for Resonate. Plus MRI tracks a few of the big brands I work on and RESONATE does not….

I like canvas 8 for culture, gwi fan here

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