What are your thoughts on Facebook Blueprint? Everyone talks of how difficult it is and how it takes months of prep to pass. Is it really that hard? Most importantly, is it worth it?

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Hmm... maybe it’s hard if you’re starting from NO background in social, but most of my team (mid level social strategists w/ 4-8 yrs exp) found it overly basic and almost a waste of time

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It's 50% basics, 50% sales pitch... or a Facebook rep manifested into digital a course.

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If you fail Facebook Blueprint it’s probably bc you don’t work in the platform regularly. There shouldn’t be much of a need to study. It’s not worth the money, I’d pass on it.

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It’s super dated. Don’t waste your time.

Blueprint is all part of Facebook’s brainwashing scheme. 😛 But in all seriousness, I agree with FCB 1. Not really necessary if u have basics down, would only recommend if you haven’t touched the platform before.

It’s only difficult if you take the certification. It’s new this year and I haven’t re-taken it but last year the questions were sometimes strangely worded and multiple answers could easily be the right one. You could tell they were trying to market certain features and ideas through the test Plus I had to drive to a Pearson learning center to take the exam, have my pockets searched, license scanned, face photographed all for a platform cert. Like, come on now FB.

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