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What are your thoughts on ranges on deliverables within an estimate? As an example: 1-2 concepts or 3-4 revisions. If this is something you do, how do you handle client feedback to be more definitive?

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We often say “up to 2 concepts” which implies the max but may be less. Agree with SPM1 that revisions should be more structured, again can be “up to X rounds revision”, do the MAX you want to allow.

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One more question if you say up to 5 and you only do 4…has the client ever asked you to reconcile these costs at the end of a project ? If so, and you push back…are you using the up to language to justify? I have had clients ask for something more precise.

I think a range for concepts is completely understandable. Because creatives need room to explore and never like to be pinned into only one concept—at least none I’ve ever worked with! I’ve run into issues on the number of revisions, though. IMO, it doesn’t make a ton of sense from a scoping or timing perspective to account for a range of revisions. SOWs should always be super straightforward and not open to interpretation. Once that happens with your client, it’s all downhill.

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I would argue ranges ( concepts or revisions) are a slippery slope…especially if the client asks how you arrive at that cost for those ranges.

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