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What area (advisory/audit etc.) would provide best exit opportunities for a possible career switch to something more fun such as marketing analytics...

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Nothing. I've job searched for 5 months only to end up with an internal audit job. Go into an audit group with the plan to transfer into the business once you learn the company operations.

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Going back to school getting a masters in economics or something similar

@EY how long did you stay at EY before moving?

don't go into marketing; it's a sad sad world (I was there before switching to accounting)

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