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Audi is the most consistent in the tier 1 space.
Globally? Volvo
I’m waiting for W+K to take Ford into the stratosphere.
But maybe Toyota? Their stuff in the past few years has had actual concepts behind it and they’re branching out from they typical boring shit every car brand does.
Audi hands down followed by Honda, though usually their super bowl work. Toyota is slowly getting there, but can't seem to find a consistent voice vs a bunch of silly one offs. But as someone mentioned above if going outside the us I would say Volvo or Audi, though Audi UK just went into review which is the dumbest thing ever.
The one with no advertising....tesla
I don’t know that any car work is great across the board right now. I’ve always (since they went to MullenLowe anyway) enjoyed Acura’s aesthetic and Audi’s great brand spots...but above all else, it pleases me greatly to not have to see those fckn hamsters anymore.
Jesus, they must have signed a killer contract.
the latest VW commercials were visually engaging. otherwise auto doesn't really impress me any more.
specifically the end cards. thought they were neat
The Electric has Gone Audi campaign is solid.
Saw it in the Super Bowl (obviously) and when I was in Europe a couple weeks ago.
It depends on what you mean by best of course, but boiling everything down I think Id say Audi.
Globally, Volvo by a mile
what have they done more recently after epic split and the remote control truck?