What books have most significantly impacted your work as a strategist? Trying to catch up on my resolutions for this year.

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How brands grow, paid attention, brain surfing

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how brands grow (and part 2), who can you trust

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Thinking fast and slow.
Buying in

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Attention Merchants

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And how brands grow is a dumb book for people who don’t understand fundamental strategy, business strategy, and design thinking.

Stop venerating it.

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Tipping Point

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