what brands or campaigns have you seen recently that have particularly excited or inspired you?

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I really liked that campaign for Heinz, where they asked various AI’s to create images of “ketchup”. Campaign featured a series of these images; all resembling Heinz 57 classic packaging. Proving how ubiquitous their bottles in our visual culture was a really fun way to flex about being king of their category.

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Very few brands making good stuff right now. But I’m a gamer and saw some dope trailers tho recently.

Modern Warfare 2 trailer was great. Silent hill trailer was mad. But the latest Fifa trailer was insane.

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The Dave and Busters TV spots lately always make me bust up.

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I’m thinking on inspiring messages, but I am so over mattress ads!!!

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I absolutely love the “There’s No Place Like Chrome” ad campaign for Google Chrome. The spots are so simple and straight forward but still so compelling. They grab your attention by not necessarily introducing the product, but you can still tell it’s from Google. As a Chrome die-hard myself, the ads really do quickly and effectively communicate the greatest features of the browser. I think it’s also fascinating that the tagline “There’s No Place Like Chrome” hasn’t been around forever. It feels like common sense but is still so innovative. I love it.

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Interview coming up?

lol, first post in fishbowl and new here, just wondering what is resonating with people lately😇

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