What certification is most useful for advertising PM’s?

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The “Real World Experience” cert imo. Unless it’s a technical thing or a specific process just roll your sleeves up and dive in and ask questions and don’t be afraid to trip up every once in a while. Try new things and change up old ways of working and flip processes on their head and talk to folks who have been doing it for years to get new perspectives. That’s where I personally have found the most success.

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Went through PMI. Working at an ad agency, I’d say it was not worth the money. Agree that experience is worth more. Exception if you wanna go into IT/construction.

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Depends how projects at the agency are mostly managed - if Agile, go with Certified Scrum Master (Professional Scrum Master is much cheaper, but less valued in the industry), otherwise, PMP, hands down.

I'm a Scrum Master and doing PMP right now, and while the process is a huge pain in the ass (you have to do 35 hours of training and study a ton on top of it, and the online exam is straight up insane), it's definitely worth it - great for filling any knowledge gaps and provides a general framework you can use and adapt as needed.

Course was through a university. Decent, but there’s no way to learn it in 35 hours even with years of actual pm experience.

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