What changed at Anomaly NY?

It used to be an agency I really admired, but it seems like it’s fallen off pretty hard and no one wants to work there anymore. Were there bad leadership changes or something?

likehelpful
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I was once interviewing there and what I heard from the creative standpoint was all very wrong. When the focus start shifting from hiring people that have creative work to hiring cool looking-culture-fashion people, you can miss the mark of what this business is about.

Translating creativity to advertising is one of the hardest jobs. You can’t expect that someone that’s creative getting dressed is going to produce creative advertising.

I’ve worked at BBDO and CP+B. The creatives were mostly mature, no fashion nerds and still they were producing some of the most creative work in the world.

likesmarthelpfuluplifting

Speaking from experience in London - Karina and Camilla seemed wary of each other at first and were quite standoffish but have now gelled really well. Coincides with 4-5 pitch wins in the last year - inc 2 during covid.

Toxic white boys club. Some people realized it sooner than others.

likesmart

I interned there way back when. I knew I would never work there full time when they told me that me and the other interns would be moving from the creative dept to sitting in the “taint”. Gross.

Also they haven’t done anything good in years.

like

I have heard pretty much all senior leadership refer to it as at the taint without batting an eye.

like

From an outside perspective, it seemed to have a correlation to Mike Byrne going to the global role. I believe he was the special factor behind a lot of the NY work. Of course it’s never one person, but he lead the work. Right as covid hit they announced he would be more day-to-day with NY so maybe they recapture that magic.

likehelpful

I think that coincided with letting Segal go, so that tracks from what I know

Hi very simple!!

Sexism. Racism. Rape culture. Binge drinking. Underpaying women and BIPOC. Gaslighting their women and BIPOC. Oh yeah and not interested in good creative, at all.

Moreover, “leaders” are selfish pigs who use staff as punching bags. They bring the most vulnerable down.

A great example is one of their “nice guy” GCDs, who is actually a sexist person who doesn’t empower women but pretends to, and instead shames them and makes them second guess their contributions, makes fun of his black counterpart, talks about DEI initiatives as if they are a commodity, boys club member. Not to mention he’s not creative even remotely, and exploited all the young junior female art directors to do motion graphic work they should have been paying vendors thousands of dollars worth. That’s just one “leader.”

likehelpful

Rape culture? What’s behind that?

I’m not sure if what you’re saying is true, but such a different picture in the london office right now.

Worked there for about five years, can confirm that the more Byrne and Mulder stepped back the less love went into creative. They kinda left it all to Eric, and “all” was SO much work. So naturally the work gradually lost quality. And as the agency doubles in size from 175 to 350 people, you just can’t do that without completely diluting your sense of community. To me the day Anomaly died was the day they cleaned out all the old props and posters from the Creative floor. They reorganized they company, did a “clean slate” that basically wiped out all the great creative seasoning that made the agency so special.

like

Not sure but it started last summer. Freelanced for a bit with them hoping for FT. Suddenly FT position is gone and a few weeks later my contact got spooked and left before the other shoe dropped.

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