{ "media_type": "text", "post_content": "What do directors expect from junior creatives? \n\nI’m currently collaborating on a commercial with a senior copywriter and they are cranking out scripts like a factory. \n\nAnd I’m just not moving at that speed. And it’s making me question if I’m under performing or if this is something that will come with time. \n\nI’ve only been in the role and the industry a few months now. But I’m feeling a bit discouraged. Is this imposter syndrome or do I need to reconsider my career?", "post_id": "617c24f85b24d6002a680775", "reply_count": 5, "vote_count": 4, "bowl_id": "58f8078ac1ca28001625cfd6", "bowl_name": "Junior Creatives" }

What do directors expect from junior creatives? I’m currently collaborating on a commercial with a senior copywriter and they are cranking out scripts like a factory. And I’m just not moving at that speed. And it’s making me question if I’m under performing or if this is something that will come with time. I’ve only been in the role and the industry a few months now. But I’m feeling a bit discouraged. Is this imposter syndrome or do I need to reconsider my career?

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I wouldn’t worry too much about it. At your level they’re not expecting you to crack the brief or anything. Just have fun and learn. Take some time to study the senior copywriter’s scripts and listen carefully to the feedback they get. Also a big part of the reason senior writers can just crank out scripts is because they have hundreds of old scripts they can pull from to fill a deck.

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Newposter syndrome It's normal They senior for a reason, ull get there OP

likeuplifting

The Senior has the advantage of knowing what the CDs like. Best thing you can do is just throw every kind of idea up on the wall. So what if they don’t like it? Show your breadth and diversity of thought.

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Thanks for the advice y’all. Helps a great deal. ❤️

likeuplifting

Yup. Imposter syndrome. There’s a meme in gaming where people who ask for advice on a notoriously challenging game are simply told to “Git gud.” In other words, the more you work at it, the better you’ll be. You learn and get experienced from trial-and-error. Don’t worry too much, just keep doing what you’re doing.

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