What do I do when I idea I LOVE gets killed by my CD?

Do I put it on the back burner until I'm somewhere new? Do I ask another CD for help on it?

Do I just... Let it die?
No one's done it before...

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One useful skill to develop in this business is the confidence to know that there’s no limit to the number of ideas you can have. Once you learn that your creative well is inexhaustible, it makes it much easier to let go of the ideas that get killed.

That being said, there’s nothing wrong with filing away an idea you like for future use. You never know.

likehelpful

Welcome to advertising! 99% of your ideas will get killed. Let them die and come up with better ones.

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Keep it in your mind and bring it back in a different brief in a different way. I’ve had ideas that swirl around like this for years and sometimes they finally get made under the right circumstances

Wrong career. Learn to detach yourself from them.

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Yes. Kill your darlings

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Ask yourself if it’s really a good idea. Or a friend with good taste.

If it is, persist. Reframe it. Sidebar with your CD. Get specifics as to why it died.

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Seems to be a good advice. Ask him/her what in your idea that isn't working. You can rethink and make it even more powerful.

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You get to go back ONCE and not in a meeting. Get with your CD one-on-one and state the reason you think your idea should go forward. If they still disagree, drop it. Ideas are the world’s most renewable resource. If you’re that good you’ll come up with another one.

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As an ECD myself, I agree with you up to a point but some great ideas are often swept aside as if there are an infinite amount of them, and that just isn’t the case. Are there an infinite amount of “Fearless Girls” or Volvo- Splits”? I’ve seen some very good ideas passed over by some very mediocre ECDs, which sadly this industry is full of.

I bet someone has done it before.

smart

Put it in your back pocket. I won at One Show from a script that my CD wasn’t feeling, so I took it to my next job.

helpful

Also, remember most CDs aren’t the sharpest knife in the drawer, so why care what they think. The amount of good work I’ve seen them kill over the years and then seen the same idea get up and go on to do big things is horrifying.

Ah I remember this too at DDB

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Do you understand why it died?

Yes but I disagree with their reasoning as other teams have passed ideas that are worse offenders for the reason they gave me.

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