What do people think about dtc media networks like health media Network or outcome health or patient point.

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They are impossible to track accurately. If you go with them all I can say is audit audit audit

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They have a place in patient-facing strategies for certain brands. Depends on the client’s business objectives

Patient Point > Outcome. But POC channels should be married with data-driven targetable channels such as email or geo-fenced display in order to properly remarket. And always have a Paid Search presence.

Tip: integrate your channels to the extent your budget will allow.

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