What do the following metrics generally communicate abouta product and when should they be used?
1. A count like “total number of likes”
2. An average like “average number of likes per person”
3. A percentage/ratio “% of users who like”?

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Honestly, not sure if I did not understand the question or is it simply a very badly formed and lazy question.

All of those are measuring completely different things.

If you want to look at penetration / reach of a feature, you use “%age of users who did X”.

If you want to look at how many times an action is performed by a user in a particular segment in a given time period, then use “avg number of likes per person”.


Those could be Engagement metrics.

Engagement metrics.

Thanks for your response. I should’ve been clearer. I meant “what is the difference between a count, average and a percentage metric”. What do each type of metric communicate? For example, average metrics can communicate a trend maybe?

I found an article online that tries to help us understand better:


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