What do you all think are the most important skills to succeed in brand management? By skills I mean PR, social media, copywriting, UX, graphic design, etc…

like
Posting as :
works at
You are currently posting as works at

Strategy that shows how to see things differently. Leadership so you’re not going in every direction. And a well rounded notion of how all the other departments work, without having to be an expert in those fields. Also agree with above, stay curious my friend.

likesmarthelpful

Curiosity:
About the brand, about people, about culture, about how things work, about history and the future.

If you’re curious about all those things, you’ll absorb the PR, social, copywriting, UX, design, etc naturally, which would favor your success in managing a brand.

likeupliftingsmart

Spending the time to research is so important.

likesmarthelpful

It probably depends on the company, brand roles in our org require an understanding of pricing, innovation, portfolio strategy - even before the comms side and then it’s becoming more important to be a ‘digital’ BM/BD

like

My company is similar, brand marketers spend most of their time on portfolio strategy, but the reason we’re in that seat is because we have a strong passion for consumer.
Knowing how to get and interpret consumer insights is critical. Even if you have a strong research and digital team supporting, you’re the one who has to bring the consumer to life and champion their needs across business decisions.

like

Brand management requires a strong understanding of people more than products, a proven creative instinct, and the ability to work cross-departmentally. A brand director should be obsessed with the consumer and understand how to position the company within the larger market narrative.

The last brand team that I structured housed; influencer marketing, PR, media relationships (print/TV), affiliate marketing, and a few key brand partnerships. The soft skills required; storytelling, copywriting, reputation management, and an ability to keep a pulse on the industry.

The word “brand,” is one of those words that can mean almost anything, so it varies from company to company. In my experience, the best brand leaders have had either creative or marketing backgrounds.

like

I’d highly recommend Mark Ritson’s Mini MBA in Brand Management.

likesmart

I truthfully believe brand building is also made in your responses. So I would have to say, though they are all very important, copywriting and overall voice.

like

Express what you’re problem is/are, share that with the pros (brand experts), agree a brief and targets. And let the brand professionals help you achieve that. Pay them well, and see that as investment not cost. And you should get a good return / get great results.

Excel, the best thing is that it applies to pretty much any area in Marketing

Maybe not the most important thing in marketing: the written word.

It’s so important to be in the know about what is going on in the media, and greater world. The more you consume media and are familiar with the industry, the more you will understand PR

Big question. I'd suggest that technical skills are low on the list in the long term.

Being able to read a room and understand what makes other people tick is probably higher on the list, among some of the other things listed here.

I find that empathetic individuals who are simultaneously curious and resourceful tend to make things happen with consistency.

Time management and efficiency

Related Posts

Ever accepted a high school intern? A local magnet high school is looking for placements for their business students. I’m hesitant; the learning curve is steep even with college interns. Thoughts?

In NYC, saw several properties structured as condops. It has more lenient rules about subletting than co-ops and no board approval when transacting. Granted it’s building by building, but would someone recommend condop over co-op in general? Do they appreciate the same as condos?

like

Hi All,Can you please help
What is SHAKTI policy in bosch and is it good to opt in?

like

Many Officers coming out of the military have an expectation (especially academy grads) of making $120k+ first year out... would you say this is unrealistic?

like

Does anyone have two different statuses right now? I’m Platinum Premier in Marriott but only Platinum Elite in SPG.

My husband want to get into PM work in construction (Ideally WFH). Currently he’s doing lighting protection but has been very ambitious and deals a lot with multiple contractors on sites. He should be taking his Journeyman certification test early next year. Any advice for how he can make the shift into the PM world? He’s working to get his CAPM early March 2023 and should have his associates in business be the end of 2023. And advice is appreciated :)

like

I’m thinking of going to Schwab as an Independent. Can anyone tell me what I should be looking at to make my decision easier?

To All Fishes,
A Small advice from my experience...
Don't join in Startup Small IT Companies where Company don't have Financial Strong...
Suddenly you will get a Call from HR n give notice to u as bcoz of budget issues we are Terminating Some people and you are one of them...

likesmart

Do anyone know about McLaren Strategic ventures.
Please comment

like

Average hikes for rating: 3 is approx 25% right?

like

Is contacting your current employer the last step in the Deloitte background investigation?

like

Is Deloitte hiring in the cloud security practice?

like

How's LiteCoin (LTC) looking fish fam? Hws the future? Holding a few for the last 3 years.. shd I get out?

like

Good first date spots in East Village? Tips on how to make it a good date?

like

I am planning on travelling to USVI and my h1 extension is pending - since my visa will be expired, will this be an issue or this is considered domestic travel?

like

Any Canadians on FB?

like

What is IT consultant/ software engineer salary in London ?

like

Please respond with behavioral interview questions!

like

Additional Posts in Brand Side

What conferences would you recommend that focus on brand, marketing, and design? How Design Live and AIGA's national conference are both on my list of potential options, however, I am wondering what else might be good to consider.

like

My company doesn’t care about branding or marketing. We’re 10 years old and we don’t even have brand guidelines. How do I operate with these constraints? Our branding is dated, ugly, and inconsistent.

like

I’m looking to move from agency life to the brand side, and am wondering what a UX/product-focused Senior Content Strategist should target for salary. Thoughts?

like

How long is too long to wait for a raise? I've been waiting seven years and have had 2 title (and responsibility) promotions since the last raise. My manager says I deserve it and am long overdue. The CEO says we "can't afford it" and that "there are things that matter more than money." That's easy for someone not living paycheck to paycheck (during an inflation crisis) to say. I don't know what to do. How long is normal to wait? Especially with an employee's market like this?

like

Currently looking to pivot from an account role on the agency side to an HR / People Business Partner role on the brand side. Any advice?

like

Any sense of the total comp offers for an L7 non-tech role at Amazon (15 YOE)?

like

Any insight into Sr Manager Marketing salaries at Amex?

like

What do you tell your CEO who wants ROI on PR campaigns?

like

SFF: Sarasota Florida Fishies. I’m an AD / Brand / Designer. Does anyone know anyone in Sarasota area with radius of 20 miles? Other than my family, I don’t know anyone. Anyone? ;)

like

Does any one work at Georgia pacific? Honest reviews ?

like

Any UK people here? Need my ad agency exit strategy. I have 10 years strategy experience in top creative agencies. I just can’t do the hours and pay more. What’s it like out there?

like

Does anyone have any pointers on how to enter into the home decor/furniture industry? Currently looking to find e-commerce/digital marketing roles in this industry. Would love to hear if anyone has found themselves in a similar position and how you journeyed through it.

like

Hey all, I’m thinking of hosting a live talk for this bowl to go over some of the more frequently asked questions about the brand side. Would anyone be interested in joining? If so, are there any topics you’d like to hear more about or discuss?

like

Hello! I just came across an Art Director position with ServiceNow that I think I’d be a great fit for. Is there anyone willing to provide a referral for this position? I’m willing to answer any questions and provide any information!

Anyone loving or hating MS Sharepoint for creative teams? My Dept currently relies heavily on Airtable, Slack, and email, but that seems to leave some big gaps. I've tried Notion, Clickup, and Basecamp, and they all seem to have their flaws.

like

I have interviews with LivePerson and Salesforce this week. Any past or current employees with advice?

like

Do you think the in house agencies on the brand side support the Art career of there creatives and what is the benefit to the employee and the business ?

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal