What do you do when you have an AD partner that isn’t conceptual? Normal? Wonderful designer, but when it comes to the big ideas it constantly falls onto me...(1/2)

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The concept must not be that great if you're receiving no recognition in a partnership. That being said, an AD who can design but can't concept is a designer.

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Or the fact that it’s entirely possible for credit to be given to the wrong person after it’s been mocked up. I’ve seen plenty of CDs do it. You’re making a pretty hasty and cutting judgment of OP’s skills based on the very little information you have.

Been there. It’s so painful. At least if he doesn’t kill all your concepts you can carry the weight. Often they are neither conceptual or grateful for concepts from a partner. Not sure if it’s an ego thing or they just don’t get it. I’ve had this happen at really good shops too. So much extra work and stress for the writer. Best of luck. One back and tell us how you solved it.

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Look at it this way, you are learning an important skill - how to concept by yourself. We don’t always get to pick our partners in this industry. And yes, ADs should be conceptual. That’s most of the job. Does your partner give any feedback on the ideas you bring? Are they a decent sounding board? Do they ever add anything to make the ideas better? If so, try to get them to do more of those things. Unfortunately we sometimes end up carrying people in order to succeed ourselves. I would avoid directly throwing your partner under the bus. If you can get an opportunity to work with another AD I would try to make that happen. People eventually figure out who’s doing the real work. Sometimes it just takes a while. Speak up in meetings and make sure everyone knows you get your own work. Take the lead in presentations if you can.

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(2/2) (though I admit this part is trivial) after I concept they just create a supporting design and then get all of the recognition. Just a little tired of doing so much work with none of the thanks I guess.

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You must be right...had three winning concepts for new business pitches, but would still be better if the counterpart carried their weight.

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The last time someone tried to give credit for my idea to my AD partner, I was lucky enough to have a partner who called out the BS for what it was and demanded I be included in recognition. I hate that crap like this exists. I hope you find a partner who balances you creatively.

Tell him/her they should be a designer!

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You are stronger together. Don’t have this attitude from the jump. Before you present, go over the work together and ask questions like “why’d you choose this?” “how does this choice relate back to X.” ACD is right that the concepts probably aren’t really singing, most likely because the design and the copy are disjointed.

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