What do you do when your client doesn't understand OR appreciate your work?! And your agency won't fire them.

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$$$$

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i remember that i work in client service, and billings are billings.

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It’s a long game. You need to give them what they want now, and actually invest the time in changing their taste and motivations in the long run

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Is the account team backing you up and advocating for your work to the client?

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Have you asked why they don't appreciate or understand your work? If so, did you get an answer you can share?

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Take them out for lunch. Have them talk about how they perceive your work. Bring them examples of great strategies. Explain them the whole strategic process. Eventually they'll get it and respect it

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So I guess the question is; why won’t the agency fire them

Yup.

This probably isn’t the answer you want, but can you simplify it more?

Thanks, everyone. Will apply! 👊

Remember your agency will always put the client first - not employees

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