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Like everything in life, some things are worth your strongest effort. Other things are fine with “good enough.”
At least at work people can help you differentiate the two.
I put it into perspective and know it’s not that important, believe the account team, just do it and move on.
It really doesn’t.
I’m in a similar boat and also told polish isn’t even needed 😱 the agency is in survival mode with Q4 picking up and we’re slinging decks.
I work on account that wins a lot of awards and we have stuff our GCD says just make it good. Don’t stress. Just don’t embarrass anyone. Media companies buy stuff last-second that we have to crank out. And sometimes it’s really odd stuff that makes no sense. Conserve your effort when you can. Do a good job, but don’t stress on it or work late.
Whoever told you this probably didn’t use the right words. It’s less “don’t do your best work”, and more “spend your effort and time where it counts most.”