What do you do when you’re asked to ‘not do your best work.’ ‘Fast and done is better than right or rigor.’

I don’t like presenting work I’m not proud of. Or that I know is wrong, has no research behind it and is completely off the cuff.

Is this just the state of strategy today?

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Like everything in life, some things are worth your strongest effort. Other things are fine with “good enough.”

At least at work people can help you differentiate the two.

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I put it into perspective and know it’s not that important, believe the account team, just do it and move on.

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It really doesn’t.

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I’m in a similar boat and also told polish isn’t even needed 😱 the agency is in survival mode with Q4 picking up and we’re slinging decks.

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I work on account that wins a lot of awards and we have stuff our GCD says just make it good. Don’t stress. Just don’t embarrass anyone. Media companies buy stuff last-second that we have to crank out. And sometimes it’s really odd stuff that makes no sense. Conserve your effort when you can. Do a good job, but don’t stress on it or work late.

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Whoever told you this probably didn’t use the right words. It’s less “don’t do your best work”, and more “spend your effort and time where it counts most.” 

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