What do you guys think of this job tittle “content creator” is it a step back from art director or is it the same thing ?

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Social only art director. More doing than directing and seems like a big step back to making content and not concepts

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On your resume sometimes your title is whatever you want it to be. Art director/Content Creator

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Had this same convo in class the other day. In its actual practice, big step back from AD because people who are “influencers” create content with their post if they can generate interest in whatever selling.

To me, in its actual title, Content Creator emanates a sense of Jack-of-All trades. Able to produce all types of content (video, graphic, audio, written, etc). In that sense, it’s the same thing. Maybe even a little more.

At my company content creator means in house shooter/editor.

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