What do you measure for engagements on FB Ads Mgr? Do you use the post engagements metric? I find this number extremely inflated and there’s no clear definition of how it’s calculated. What do you do?

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How about if it’s an engagement ad using a video? I would want to report on engagement and views, correct? Do you use the post engagements metric in Ads Manager?

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Yes I usually use that engagement metrics

It really depends (or should be IMO) on what your client defines as “engagement”, as all brands define this very differently based on their business objectives. Some focus on comments, likes, shares, some focus on all of that in addition to page engagements, follows, etc. for video, you can go about it the same way, just include percentile views as well. I actually see this is an opportunity to help your client define their engagement KPIs based on your historical knowledge of their business

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Depends on what the ad platform is. If it's video, engagement should be percent of views (partial or completed). If it's static than percent of clicks, share.

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