What do you think are the most important considerations/areas to include in a creative brief from a product marketing perspective? Assume it’s an awareness campaign to drive leads.

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Personas, messaging framework, additional insights gained from customer / market research & interviews

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Also focus on the value prop, as that some times gets lost in the brief.

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Director at PWC is same as Sr Manager at KPMG right?

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Hi Fishes,

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Sup single consultants!

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I have been in leadership marketing roles for about 10 years and overall have marketing experience of almost 20 years (all for in-house SaaS/tech/digital orgs). I'm looking to transition out of marketing and try something different that would compliment my skills. What are good roles to get into where I don't lose out on seniority and salary?

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Hey all! Heading into my 4th interview at a global SaaS company this week. I have a year of product marketing experience at a startup (I'm owning all PM efforts for a massive product), and the role I applied for asked for 3-5 years of experience.

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Hello All!

Last year I pivoted internally to a Product Manager role, which has been good to me; however, I think I would like explore Product Marketing. I’ve always loved story telling and want to combine that with strategy. Any tips on how to transition to the field?

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